ER

Platform Engineering

Edge Redirect Manager

Migration-safe routing, campaign continuity, and URL equity protection at the edge.

Verification

This build proves routing belongs in the growth stack as much as the platform stack.

When redirects are treated as technical leftovers, teams lose search authority and campaign integrity. This repo keeps those tradeoffs explicit.

Release Checks

What this repo validates

  • Redirect logic is modeled as a product surface, not just a loose spreadsheet of old URLs.
  • Migration risk explains where SEO equity and campaign measurement can break at the same time.
  • Cache behavior is explicit so teams can reason about edge speed without masking routing mistakes.

Operating workflow

The page explains who should act, what breaks, and how the redirect map proves the fix.

A useful redirect system has to speak to SEO, RevOps, platform engineering, and executives at once. This section makes the handoff explicit so reviewers can understand the product without reading the source code first.

Before launch

Map every route to intent and owner.

Classify the path as SEO continuity, campaign continuity, migration cleanup, or application routing. Each rule needs a clear owner and a reason it exists.

During release

Watch breakage where business value is highest.

Prioritize pricing, demo, trial, docs, partner, and high-authority pages so paid and organic traffic do not disappear into stale URLs.

After release

Turn routing outcomes into evidence.

Use the JSON outputs, static proof pages, and screenshots to show which risks were contained and which routes still need cleanup before the next launch.